About Us
Alice Myerhoff never intended to become a sales expert. In fact, her first attempt at sales—selling classified ads over the phone for the Denver Post—lasted exactly one day before she quit, convinced sales wasn’t for her. Today, that experience fuels her work in authentic sales consulting for non-salespeople—people who, like her, never imagined themselves in a sales role but still need to grow revenue.
Her unexpected journey into sales began at Total Entertainment Network, an online games company, when the company pivoted from a subscription to an advertising-based revenue model. Having had an outward facing role managing an international partnership with a company in Sydney, Australia, she was tapped to join the sales team. She remembers thinking she was reluctantly crossing over to “the dark side.” What she discovered instead changed her career trajectory: with the right approach, proper structure, and supportive mentorship, sales wasn’t just manageable—it could actually be enjoyable. She still vividly recalls saying “Really???” when the her first advertising client said they wanted to purchase a campaign she proposed.
The seeds of Myerhoff Consulting were planted years before its official launch. After publishing her book “Social Media for Salespeople” in 2014, she was surprised to find herself in demand as a trainer and speaker. When Dell EMC asked her to deliver virtual sales training for their global sales team, she got a taste of how she could help more organizations, rather than just the one where she was working as a sales leader.
Myerhoff Consulting officially launched in 2022, born from her desire to help a variety of organizations increase their sales capacity with approaches that felt authentic to their values and culture. Her first clients came from the non-profit sector—organizations doing important work and recognizing that they needed more from their earned revenue streams.
These early partnerships proved transformative. For one non-profit client, she developed a conference strategy that dramatically increased their meaningful connections, while for another, she expanded their product offerings, enhanced their sales collateral, systematized their internal processes and provided fractional sales leadership and execution.
What energizes her daily is witnessing the transformation when her clients realize that effective sales doesn’t require becoming something they’re not. Whether she’s working with non-profits building earned revenue streams, professional services firms growing their pipeline, or helping field partnership managers get more referrals, authentic sales consulting for non-salespeople remains the heart of her approach—helping clients sell more by being more of themselves.
She believes every organization has the potential to grow through sales approaches that honor who they are. Her mission is to demystify the process, provide the structure, and build the confidence that turns sales reluctance into revenue growth—all while staying true to values and vision.
Vision
Alice’s vision is to transform how organizations approach revenue growth by revealing sales as what it truly is: a human-centered skill built on listening and problem-solving. Too many people think of a used car salesman when they hear the word “sales.” They picture someone pushing unwanted products or using manipulation tactics. Alice rejects that notion completely. Authentic sales is about deeply understanding challenges, offering genuine solutions when you can help, and recommending alternatives when you can’t. This approach—combined with strategies for overcoming fears, methodically tackling revenue goals, and being pleasantly persistent—can make just about anyone an excellent revenue generator.
Having once been someone who quit a sales job after just one day, she has experienced this transformation firsthand. Now Alice is passionate about guiding others through this same journey, helping mission-driven professionals who never saw themselves as “salespeople” discover that their authentic strengths are precisely what make them exceptional at building meaningful business relationships.